Adobe makes world-class tools to help creative professionals bring their ideas to life. Which is great, except when you’re trying to grow with students who have access to cheaper (free!) and easier options. Lenny Karpel, Director of Strategy at Pereira O’Dell and former Head of Gen Z Marketing at Adobe, Ellen VanderWilt, will share the strategy and key learnings behind award-winning campaigns that unlocked a new way for Adobe to connect with their audience of Gen Z students and overcome their biggest challenges (with a little help from Billie Eillish).
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Earlier Event: March 20
Welcome to the Retail Track
Later Event: March 20
Why Consumer-packaged Entertainment is the Ultimate Weapon to Win over Gen Z