Michelle Brisson

Senior Consultant, Kantar U.S. MONITOR - Kantar

Michelle develops thought leadership on Gen Z's values, attitudes and lifestyles for MONITOR, Kantar’s syndicated insights service.

She works with the world’s biggest companies across a variety of industries to help them adapt to this new generation of youth, with a specialized focus on how Gen Zers will reshape the marketplace as they redefine traditional lifestages.