Join us for a fireside chat with Rob McCutcheon, Director of Digital Innovation and Ecosystems at Gatorade.
In this session, we'll explore how this brand, long beloved by athletes, is innovating through digital media — from democratizing sports science data with its GX app to recently revamping Gatorade’s e-commerce platform. The new site expands access to an array of products beyond the bottle and raises the bar when it comes to personalization - engaging loyal fans and welcoming new generations of athletes.
Moderated by Nick Lee, Technology Partner from longtime digital product and innovation partner Work & Co, this session will delve into the strategies, insights, and technologies that have allowed Gatorade to grow fans amongst a younger demographic. Rob will share his perspectives and valuable takeaways about:
- The role of innovation in creating and driving customer engagement and loyalty.
- How Gatorade leverages data and technology to create a personalized journey for savvy youth consumers.
- The latest trends and strategies for innovating the customer experience, including customizable products
- How Gatorade’s growing suite of digital products is helping to transform decades of sports science research into exciting experiences for all athletes.
HOST: Nick Lee
Partner, Technology
Work & Co
Rob McCutcheon
Digital Innovation & Ecosystems, Gatorade (PepsiCo)
