Are you listening to Gen Z? Or are you trying to target us? Marketing as we know it is traditionally a one-way street: brands sell products, and consumers buy whatever resonates with them the most. Gen Z (as we all know) is not a regular consumer. Through social media, Gen Z has ushered in a new dynamic in marketing: a two-way street between consumer and brand built upon transparency and conversation. These new ways of thinking and marketing start with listening to Gen Z. We’re breaking down the long-term values that drive our generation and how exactly your brand can build the authentic relationship with Gen Z you so desperately seek.
You will discover:
- Subculture is the new demographic: how brands can use subculture to target Gen Z.
- Beyond audience testing and into collaboration: how to effectively involve Gen Z with the brand behind the scenes.
- Forget Authenticity, BFFR: how brands can go from chasing to attracting Gen Z.
Celine Chai
Co-Founder / CEO
NinetyEight
Gia Lee
Co-Founder / CSO
NinetyEight
Bryant Lin
Co-Founder / CMO
NinetyEight