VP of Marketing, Aaptiv
Zach Beatty is the Vice President of Marketing at Aaptiv, a leading provider of premium digital health and wellness content with the number one audio fitness app. In this role, he oversees growth efforts including customer acquisition and CRM campaigns for the rapidly growing startup, which has garnered nearly 200,000 paying members in two years.
Prior to Aaptiv, Zach was the Director of Growth at HelloFresh, the global leader in meal-kits. While there he helped expand the customer base by growing the company’s online and offline marketing, as well as business development opportunities. His efforts introduced new marketing channels and technologies while improving marketing efficiency. Previously, he helped build and scale marketing programs at Groupon, TrueFacet, Wyng (formerly, Offerpop), WorkWave, and at Blue Fountain Media for clients including Sharp, Cannon, and Oppenheimer.
Zach attended Carnegie Mellon University, where he received a master’s degree in Biotechnology & Management and a bachelor’s degree in Biological Sciences.