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Will McDonough

VP Brand & Commercial Strategy, COPA90

Will leads the brand and commercial strategy for COPA90 US and is responsible for the development and execution of the COPA90 brand in the US across all emerging platforms, as well as commercial strategy and for US partners. With over 15 years in media and 6 years in soccer/football, Will has been at the forefront of American Soccer, establishing a media brand that produces and engages soccer audiences daily. Backed with a wide digital and marketing background, Will has worked at Major League Soccer, MTV, NBC Sports, and Live Nation.

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