Director, Warner music Group
From the moment she entered her first mosh pit at a Sevendust show in Madison, WI, Wendy knew she would someday work in the music industry. A multitude of concerts, meet and greets, internships and radio promotional gigs later, Wendy found herself working as a Warner Music Group college rep while finishing her senior year at the University of Wisconsin, Milwaukee. Fast forward 13 years, Wendy has built her career at Warner, working as a sales coordinator, a communications manager, and now overseeing Warner Music U, the college marketing branch of the company.
With a focus on influencer and brand ambassador-style marketing, Warner Music U utilizes the reach and influence of its reps to create opportunities for new music discovery, create fans, and connect directly to the college-aged consumer. Each rep is considered an influencer and tastemaker amongst their peers, both online and off, and is deeply rooted in the social fabric of their school. As the director of this team, Wendy has come full circle, and now helps a new generation of college reps realize their potential and make their mark in the industry.