Director of Strategic Marketing, Undertone
Samantha Lopez is professional storyteller and strategist, as the Director of Strategic Marketing at Undertone. Her 2 1/2 years at Undertone have focused on crafting agency and brand digital ad strategy, as well as sculpting Undertone’s vision and positioning in the marketplace. She launched her career at major media agencies, MEC & Carat, which were the perfect boot camp for all things integrated planning and buying. After her time spent working with CPG clients like Smucker’s and Energizer Holdings, she came to Undertone to bring her agency mindset to the ever changing mar-tech space.