Rocky Lachman

(former) VP of Marketing, S'well                        

Raquel (Rocky) Lachman is a brand marketing leader and the former VP of Marketing at S’well where she focused on brand marketing, collaborations, sustainability and charitable marketing for the S'well and S'ip by S'well brands. She has experiences in lifestyle beverages, health & beauty and financial services marketing in Fortune 500, startup and entrepreneurial companies. She is passionate about fitness, girls education & women's leadership and lifestyle brand marketing. Raquel has worked with early and midstage startups on brand and digital marketing, new product innovation, partnerships, retail and PR & communications. Raquel lives and breathes brands and grew up at companies such as The Coca-Cola Company, American Express and BlackRock.

Raquel received her undergraduate degree from Harvard graduating cum laude in Economics and Spanish and completed her MBA at Northwestern’s Kellogg School of Management in Marketing, International Business and Management. She is a believer in giving back and currently serves on the Board of Trustees of the Dana Hall School. She has previously served on the boards of Girls Inc. NYC and Girls for Gender Equity. Raquel has been involved with organizations such as A Better Chance and Sponsors for Educational Opportunity.

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