Jasmin Malone

Managing Director, Branded Content & Social Media,
Truth Initiative

Jasmin Malone is a leading force for truth®. As the managing director of marketing, she directs concepts and scripting for campaign ads and works with media partners to extend the campaign’s reach thorough branded integrations and custom spots.

The results of Malone’s creative and critical thinking are evident. Among the youth truth targets, advertising awareness averages 75 percent and brand awareness is 80 percent. She has been key to earning recognition for the campaign, including a Cannes Lion, two Gold Clios, two Gold David Ogilvy Awards, four Effies and a Digiday.

Before joining Truth Initiative®, Malone worked at Havit Advertising in Georgetown, MD supporting top entertainment companies and cable networks. Malone received her bachelor of business administration in marketing from Howard University, and her master of business administration from the University of the District of Columbia. She grew up in southern California.

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