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Winning With Gen Z: Website Innovation For The Digital & Mobile Age

Today’s 16-24 year olds are digital natives and mobile-obsessed, so how best to harness website innovation to better connect with young consumers online? Chris Schreiber (CMO at Brandcast) will share how marketers are increasingly expanding their capabilities to create custom websites for all of their marketing touchpoints. From landing pages, to interactive content marketing, to personalized websites, he’ll demonstrate how to drive revenue through webification to better engage a younger demographic, 

Key takeaways: 

  • How to make websites that engage the Gen Z audience 

  • How to fully transition away from downloadable documents such as PDFs

  • How to make better use of online engagement data 

  • How to integrate your social presence with your websites

Chris Schreiber  Brandcast

Chris Schreiber

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