OCTOBER 2-3, 2018

YMS returns for a 5th year in New York. A must-attend event for anyone working in the youth market looking to understand and reach this ever changing demographic. YMS offers the latest insights, freshest ideas and invaluable networking opportunities ready to drive your marketing strategies forward.



The Networking

YMS is focused on providing attendees with as many new connections as possible. Through fun and interactive networking within every part of the youth marketing spectrum you will expand your community with exactly the right people. This will provide you with the best connections to build your business and develop your career.

The Content

This is what sets YMS apart. We spend months conducting research and strategically developing the programme. Content is guided by this research, together with our YMS Advisory Board, to ensure the sessions reflect the latest trends and hottest topics in the youth marketing industry.

The Advisory Board

We bring together a group of industry experts to debate what are the 'must-haves' on the YMS agenda and invite thoughts on topics, trends, sessions and speaker recommendations. This year, we've also brought young, clued-up, savvy consumers into the mix to help shape the exciting programme we have lined-up for you.



Over 50 inspirational speakers across two days from the biggest brands in the industry to those just emerging and shaking things up.


purna virji


Michael Goldberg

American Eagle

marcie merriman


doug melville



The Agenda

The YMS agenda is the perfect balance of two key concepts; youth trends and youth marketing strategies. Keynotes and panels focus on understanding young people today, as well as providing direct takeaways on how brands, agencies and marketers should act now, to ensure engagement with powerful consumers of tomorrow.

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