VP of Channel Partnerships, GroundTruth
Elina Greenstein has over 10 years of experience in the media and ad tech industry. Currently, she is the VP of Channel Partnerships at GroundTruth, a location intelligence platform that combines online and offline data to provide more relevant mobile targeting at key moments throughout the consumer journey. She is responsible for developing GroundTruth’s strategic partnerships program, helping media companies with sales enablement, training and go-to-market strategy with location targeting.
Previously, she worked with RAPP, a digital CRM and analytics advertising agency, managing social media and promotional campaigns for Nestle. Earlier in her career, she spent time with Posterscope, an OOH media agency part of Dentsu, developing convergence media strategies in the OOH media sector across experiential, social, and mobile technology integrations. Greenstein holds a Bachelor¹s of Science in Journalism + Media Studies and Food Science from Rutgers University.