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From Workout Wear To Everyday Gear - The Student Shopping Journey

As a digital company dedicated to meeting the needs of college students, Chegg know a lot about how Gen Z behave online. However, they wanted to better understand how and why students shop online vs in-store. In this session, research consultant and market research expert Karen Radkowsky will share the results of Chegg’s latest research study, revealing actionable strategies to deliver what students want from retailers at checkout.

Karen Radkowsky  Chegg

Karen Radkowsky

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