College Marketing track
Tuesday October 2nd
Discover student-shopping motivators and why not all college students spend the same. This 2-hour track hosted by Chegg is dedicated to teaching marketers how to look at college students differently and develop marketing strategies that capture the hearts and wallets of these educated and motivated consumers.
We know a lot about college students as a group, but in this era of people-based marketing, how can we begin to understand them as individuals? Chegg shares the results of its latest segmentation study.
Elina Greenstein, VP of Channel Partnerships at GroundTruth, reveals how location intelligence can make us smarter about college students.
How can you position your brand at college events to attract long lines of new students?