Director, Ad Sales Research, Hulu
Asaf Davidov is the head of Ad Sales Research at Hulu where he oversees the day-to-day operations of Hulu’s ad sales research department. Davidov is responsible for leading 3rd party measurement innovation and solutions, ad-effectiveness and attribution studies and custom sales research initiatives, including consumer behavior models and future advertising models. He also currently leads the sales team in research positioning and thought leadership activations through the market facing portal, Hulu Insights.
Prior to Hulu, Davidov spent five years at NBCUniversal where he focused on both consumer and advertising research for editorial and sales. Davidov began his career at Knowledge Networks, now GfK, as a research analyst.
Davidov earned his degree from Northeastern University in Marketing & Management and resides in Manhattan.