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Winning At Scale On Social Media With Instagram Stories

In this session, Shakr's CRO, James Smith - a veteran of brands focused on generational shifts in terms of content consumption like the Huffington Post, will suggest that the path to success on social media for marketers is likely speaking to consumers via the same style - and unsaid rules - within which the content is displayed and consumed. Expect key takeaways on the following:

  • how frequency of content affects audience engagement

  • why diversity is more important than ever to a younger demographic

  • the importance of savvy product inclusion for a new age of digital natives

James Smith  Shakr

James Smith

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