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The Trust of Young Consumers

Generations change. Tastes change. Innovation drives new ways of thinking. The young consumer of today did not develop their habits, preferences and opinions in the same world you did. Trying to stay on top of it all can be overwhelming if brands are focused on “what’s cool” rather than “why something becomes that way.” Clint! outlines the value systems, behaviours and driving factors that brands can rely on to build brand positioning, future product design and effective marketing. He’ll uncover:

  • The DNA of Gen Z

  • Their world view and its impact on brands

  • Consumer themes and key drivers of purchase decisions

  • The role and view of digital in their lifestyles

  • The relationship dynamics that alter brand communications

  • Understanding how brand loyalty has evolved

  • Five things brands must do now

Clint! Runge  Archrival

Clint! Runge

Archrival

 
Later Event: September 17
**Lunch**
-- Live Chat Function --