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The Race to Cultural Relevance: Innovating For A New Generation Of Young Sports Fans

The Drone Racing League is the global, premier, professional circuit for drone racing. Their  2019 season will air this fall on Twitter & NBC concurrently in the US, marking the first time fans can immerse themselves in high-speed FPV (First Person View) flight, online and on broadcast, for free. 

In this session, Nicholas Horbaczewski (CEO & Founder of the DRL) alongside Will Exline (Sports Partnerships Manager at Twitter) will share how constant tech innovation has helped the league attract and maintain millions of young fans, and what this tells us about how young fans consume sports content now and in the future.

Will Exline  Twitter

Will Exline
Twitter

Nicholas Horbaczewski  DRL (Drone Racing League)

Nicholas Horbaczewski
DRL (Drone Racing League)

Claire Murray  Stylus

Claire Murray
Stylus

 
Later Event: September 17
Afternoon Coffee Break
-- Live Chat Function --