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The Intersection of Marketing And Activism

Recent leadership changes have shaken up power structures in the US, and marketers and advertisers find themselves in a time when consumers are making decisions based on a brand's affiliation with social good causes they're passionate about. How can brands effectively use their resources to do good? What are the risks and rewards? And what is actually resonating with youth today? 

Maxwell Zorick  MTV

Maxwell Zorick

MTV

 
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