How and why to engage with socio-political issues is more important than ever for brands, with young consumers in particular now making decisions based on a brand’s affiliation with social causes they’re passionate about. How can brands effectively use their resources to do good? What are the risks and rewards? And what is actually resonating with Gen Z today?
In this session, Civic Nation’s Jessica Blair will lead a Q&A discussing all of the above, with Maxwell Zorick - Social Impact Director at MTV. They’ll also be joined by Samer Hassan - student activist in the civic engagement space - who’ll offer a real youth perspective on how young people feel about brands getting involved with politics.