Young people today are prioritising their physical fitness, healthy diet, and mental well-being more than any other generation that came before it. So what can brands stand to learn from such a shift in outlook, and why is this trend important?
Kurt Beloff will share how Nike have adapted to Gen Z’s holistic approach to health, the role sport has to play in their lifestyle choices, and how brands can - and should - position themselves to put mental health first too. As the world continues to become more digital, the impact of online activity is vast and often unseen: he’ll consider questions such as is the ever expanding reach of digital contributing to our nation’s mental health epidemic? Is our connection to the digital world changing our relationship with sport? And is there a connection between the two?