Trends may come and go, but the importance of music in the lives of Gen Z remains pivotal. What has changed, however, is the wealth of options for discovering music, as young listeners embrace diversity across music genres and platforms alike. One of the biggest shifts in recent years is how they’re engaging via access rather than ownership, changing the way brands harness music promotions for their own means.
In this session, Rob Souriall - VP of Global Partnerships at Disney Music Group - will cover the landscape of these streaming services (Spotify, Apple, Amazon, YouTube, Pandora, etc.) and share who is winning the adoption race to better engage with Gen Z, and how. Expect key takeaways on how to build brand awareness with methods such as “playlisting” and harness music to reach young people where they’re really listening, and where your message will be heard.