Young people today not only expect brands to stand up for what they believe in, they want brands to engage them in their social impact efforts. But building awareness is one thing; driving action is an entirely different challenge—particularly among the skeptical, hard-to-reach Gen Z. Meredith Ferguson, Managing Director of DoSomething Strategic, will share the causes young people are passionate about and dive into the core tenants of supporting and engaging Gen Z around cause. Based on DoSomething.org's work activating over 6 million young people (ages 13-25) in 131 countries for social good—both online and offline—over the past 25 years, she will share what works and what doesn't, who's doing it well and who isn't, and the rules you need to build a marketing strategy that turns your campaign into a movement.
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Earlier Event: September 18Panel: How Traditional Brands Are Reinventing For Gen Z
Later Event: September 18The Gen Z Traveller