What do Generation Z - the most traveled generation to ever exist, look for when it comes to their travel experience? Social inspiration? Spontaneity? Community? Marriott's youngest and boldest hotel brand is cracking the code. Moxy has built its reputation by fulfilling every young traveler's desires through a promise of play and has already made serious inroads amongst a generation of fun hunters all over the world.
Ryan Anderson, VP Marketing for Marriott's Growth Brands will discuss how Moxy has been strategically chosen to cater to this segment, understanding the needs and preferences of the 'loneliest' generation and how they aim to future-proof their offering with the elusive Gen Z-er in a rapidly-evolving world.