Contiki, the world’s leading youth travel company, have been in operation since 1962, making travel easier and more social for young explorers across the globe. Our audiences’ travel needs are constantly evolving, but the most significant shift has taken place in the last decade. No longer wanting to simply tick off travel icons and party around the world, our audiences are now seeking out sustainable and conscious travel experiences that give something back and leave a positive impact on the destinations they visit.
Climate change is no longer a threat but a reality; communities and ancient traditions are being lost and overtourism is negatively impacting some of the planet’s best loved destinations. This session will explore how a traditional travel brand like Contiki has a vital role to play in addressing these issues, while detailing the ways in which we can remain relevant to an increasingly ethically engaged Gen Z & Millennial audience.