There are lots of exciting new brands around, but how are traditional brands reinventing themselves to resonate and better connect with a new generation of consumers? Our panel will discuss the value of familiar, trustworthy brands in a fast-moving marketplace, how to ensure your brand is perceived as ‘iconic’ not ‘dated’ and how they have adapted their offering to a digital and mobile-first age generation.
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Earlier Event: September 18The Youth Wave Is Here: Turning Cause Campaigns Into Movements
Later Event: September 18Who's Afraid Of Great Advertising?