There are lots of exciting new brands around, but how are traditional brands reinventing themselves to resonate and better connect with a new generation of consumers? Our panel will discuss the value of familiar, trustworthy brands in a fast-moving marketplace, how to ensure your brand is perceived as ‘iconic’ not ‘dated’ and how they have adapted their offering to a digital and mobile-first age generation. Our line-up:
Tal Hirshberg - Product Manager for Entertainment & Public Affairs at Starbucks - with a wealth of experience harnessing emerging content and media to optimise in-store experiences for the Gen Z consumer.
Nate Poekert - Global Director of Communications, Innovation & Brand Strategy at MINI - BMW Group - delivering brand innovation in all manner of creative ways from ‘beyond car’ initiatives, to vocal advocacy of diversity and inclusion.
Meaghan Morelli - Director of Digital Content at Subway - bringing extensive expertise in using content strategy and social media to transform the narratives between brands and young consumers.
Jennifer Fisher - Senior Director of North America e-Commerce at Crocs - a brand epitomising reinvention, with their once ‘fashion faux-pas’ footwear now achieving a massive resurgence in popularity with Gen Z.