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Panel: How Traditional Brands Are Reinventing For Gen Z

There are lots of exciting new brands around, but how are traditional brands reinventing themselves to resonate and better connect with a new generation of consumers? Our panel will discuss the value of familiar, trustworthy brands in a fast-moving marketplace, how to ensure your brand is perceived as ‘iconic’ not ‘dated’ and how they have adapted their offering to a digital and mobile-first age generation. Our line-up:

  • Tal Hirshberg - Product Manager for Entertainment & Public Affairs at Starbucks - with a wealth of experience harnessing emerging content and media to optimise in-store experiences for the Gen Z consumer.

  • Nate Poekert - Global Director of Communications, Innovation & Brand Strategy at MINI - BMW Group - delivering brand innovation in all manner of creative ways from ‘beyond car’ initiatives, to vocal advocacy of diversity and inclusion.

  • Meaghan Morelli - Director of Digital Content at Subway - bringing extensive expertise in using content strategy and social media to transform the narratives between brands and young consumers.

  • Jennifer Fisher - Senior Director of North America e-Commerce at Crocs - a brand epitomising reinvention, with their once ‘fashion faux-pas’ footwear now achieving a massive resurgence in popularity with Gen Z.

Chair:

Bob Gearing  Social Bakers

Bob Gearing
Social Bakers

 

Panel:

Jennifer Fisher  Crocs

Jennifer Fisher
Crocs

Tal Hirshberg  Starbucks

Tal Hirshberg
Starbucks

Meaghan Morelli  Subway

Meaghan Morelli
Subway

Nathan Poekert  MINI - BMW Group

Nathan Poekert
MINI - BMW Group

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