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Panel: How Traditional Brands Are Reinventing For Gen Z

There are lots of exciting new brands around, but how are traditional brands reinventing themselves to resonate and better connect with a new generation of consumers? Our panel will discuss the value of familiar, trustworthy brands in a fast-moving marketplace, how to ensure your brand is perceived as ‘iconic’ not ‘dated’ and how they have adapted their offering to a digital and mobile-first age generation.

Tal Hirshberg  Starbucks

Tal Hirshberg


Nathan Poekert  MINI - BMW Group

Nathan Poekert

MINI - BMW Group

Jennifer Fisher  Crocs

Jennifer Fisher


Meaghan Morell  Subway

Meaghan Morell


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