Young people today not only expect brands to stand up for what they believe in, they want brands to engage them in their social impact efforts.
There are lots of exciting new brands around, but how are traditional brands reinventing themselves to resonate and better connect with a new generation of consumers?
In today’s digitized world, it’s easier than ever to connect TO people, but harder than ever to connect WITH people, driving Gen Z to crave meaningful in-person experiences.
Climate change is no longer a threat but a reality, and we all have a role to play in addressing it for future generations.
Who are the young people being bold and doing something different from the norm? Hear what inspired them, what they want from their relationship with brands and how they want to make an impact on society today.
My Social Canvas gives everyday girls the chance to meet their dream role models while launching their designs into major retailers.