The YMS agenda is the perfect balance of two key concepts; youth trends and youth marketing strategies. Keynotes and panels focus on understanding young people today, as well as providing direct takeaways on how brands, agencies and marketers should act now, to ensure engagement with powerful consumers of tomorrow.
Grab a coffee and some breakfast and get set for an exciting second day of content and networking.
Get set for an exciting second day at YMS with Anthony Gilbert, Writer and Presenter at NBA.com.
Join TRIBE Founder Jules Lund as he highlights the fastest growing creative solution on the planet… You.
Purna Virji,Sr. Manager, Global Engagement at Microsoft will explore why chatbots are a fantastic tool for increasing audience engagement particularly amongst the younger demographics.
Take a break from the morning's content, get yourself a drink and go for a stroll around our exhibition floor.
Join us for a 2 hour dedicated content track on social media and influencer marketing featuring panel discussions, case studies and a live Q&A with influencers.
Bobby Gill, CTO at Blue Label Labs will host a panel of creators of some of the most engaging apps for young people today, discussing what makes Gen Z unique and how to better personalize their experiences.
From launching start-ups on the sofa to part-time podcasting, young people today don't just stick to the 9-5 day job. Tina Yip - host of the podcast 5-9 - sits down to talk identity, self expression and work / life balance with a couple of real-life side-hustlers.
Join Guinness World Records for a live Q&A with Canadian siblings and Guinness World Records title holders, Aidan and Keeley Aird, who co-founded STEM Kids Rock.
Choose from a selection of different cuisines provided by our delicious street food vendors and share your thoughts on the morning's content with your fellow attendees.
Asaf Davidov, Director, Ad Sales Research at Hulu, will take a closer look at the digital identity of Gen X vs Gen Z viewers today and uncover consumers’ shifting viewing habits.
Open Mind Strategy examines over 30 million Millennial parents once again challenging norms and charting their own course.
Grab a final coffee of the day and get ready for an awesome end to YMS.
How do you put together an effective creative campaign on a shoestring? Our panel talk through their experiences of standing out and making the most of working with a small budget.
Eliza Maroney, Founder of Lucky Box Club reveals the risks and rewards of being a cannabis startup.