Gen Z lives in a post-advertising world, where interruptive marketing is screened out, and only truly meaningful content makes a difference. In this talk, Michael Goldberg, VP Executive Creative Director at American Eagle makes the daring assertion that for advertising to succeed, it must be more than just advertising. And his conclusion has far-reaching consequences for how we think about the future of youth marketing.
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Earlier Event: October 3Chair's Intro
Later Event: October 3Content crisis: How your customers will save your butt