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Why your advertising will fail

Gen Z lives in a post-advertising world, where interruptive marketing is screened out, and only truly meaningful content makes a difference. In this talk, Michael Goldberg, VP Executive Creative Director at American Eagle makes the daring assertion that for advertising to succeed, it must be more than just advertising. And his conclusion has far-reaching consequences for how we think about the future of youth marketing.

Michael Goldberg  American Eagle

Michael Goldberg
American Eagle

Earlier Event: October 3
Chair's Intro
-- Live Chat Function --