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Marketing to Millennial Parents: The New Family Dynamic

In their formative years, Millennials challenged many marketers’ ideas around communicating to ‘youth,’ but just as brands finally have these aliens figured out, Millennials are shifting from being the youth cohort to raising the new one. OMS examines the over 30 million Millennial parents once again challenging norms and charting their own course.  Millennial parenting ushers in such important trends as Passion-Led Parenting, Selective Strictness, and Community Co-Activation.

Allison O'Keefe Wright  Open Mind Strategy

Allison O'Keefe Wright
Open Mind Strategy

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