As “digital natives,” Gen Z approaches technology and culture differently than the generations that came before. Growing up in the smartphone age, Gen Z has spent their entire lives online — picking up new behaviors, ways of communicating, media interests, and more. Join Snapchat's Global Head of Consumer Insights, Amy Moussavi, to take a closer look into the influence Gen Z holds, the 'slanguage' they use with friends, the apps and brands they love, how they respond to media, and more.
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Earlier Event: October 2Morning Coffee Break
Later Event: October 2Engage or be ignored: Creative moments to inspire young people