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The Psychology & Technology of Social Media

In this session, Dave Marcus, Senior Product Manager at Olapic, will discuss:

  • Findings from the two-part research study, The Psychology of Sharing and Following, which unpacks the reasons why consumers follow and share on social media and how these habits vary by demographic.
  • The technology that inspires this behavior, and how brands and technology providers must adapt to meet the ever-changing market (GDPR, Instagram API changes and shift to @ mentions)
  • Insights from Olapic’s platform on the use of @ mentions, and examples of brands that are embracing this change successfully.
Dave Marcus  Olapic

Dave Marcus

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