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Oh the Places They’ll Go: Getting to Know College Students Through Location Intelligence

The path to purchase is not a linear track, but a collection of moments. Never before has that been more relevant than with the advancements in mobile and location technology. It used to be about a consumer’s digital path and the websites they visited, but today, we can look at the places someone physically goes to better determine who they are and how to message them.   

Learn what we know about college students based on the places they’ve visited and how tracking their behavior in the real-world can make you smarter about moving them along the path to purchase. 

Elina Greenstein  GroundTruth

Elina Greenstein

Earlier Event: October 2
Youth panel: live Q&A
Later Event: October 2
The 5 Vs of creative
-- Live Chat Function --