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How Not to Advertise to College Students

Like most of Gen Z, college students are weary of advertising and critical of brands that invade their space. But, they have no problem praising brands that recognize their life experiences as students and emerging consumers. Learn how brands are standing out, driving action, and grooming the next generation of successful graduates by “not advertising” to college students.


  Mitch Spolan  Chegg

Mitch Spolan



  Jenn Brown  Civic Nation

Jenn Brown
Civic Nation

  Gerry Randolph  ASOS

Gerry Randolph

  Polina Raygorodskaya  Wanderu

Polina Raygorodskaya

  Wendy Richard  Warner Music Group

Wendy Richard
Warner Music Group

Earlier Event: October 2
The 5 Vs of creative
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