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Decoding the Student ID: A Segmentation Framework for Engaging College Students as Consumers

We know a lot about college students as a group, but in this era of people-based marketing, how can we begin to understand them as individuals? Chegg shares the results of its latest segmentation study and reveals actionable market segments based on the core similarities and differences among today's college students.

For the past eight years, Chegg has tracked how college students' buying behaviors, viewing habits, attitudes toward advertising, and brand preferences evolve throughout their educational journey. We know a lot about college students as a group, but in this era of people-based marketing, how can we begin to understand them as individuals?

In this session, Chegg will share the results of its latest segmentation study among current college students and implications for targeting, messaging, and media planning by:

  • Understanding core similarities and differences among today’s college students across a broad spectrum of attitudes, beliefs, behaviors, demographics and educational experiences

  • Identifying the market segments that are most relevant to your brand

  • Developing actionable insights to help you determine how best to engage them

  Danielle Malloy  Chegg

Danielle Malloy
Chegg

  Karen Radkowsky  Chegg

Karen Radkowsky
Chegg

 
Later Event: October 2
Youth panel: live Q&A
-- Live Chat Function --