Marcie Merriman, Executive Director at EY will discuss who Gen Z is, how these young people are blurring expectations and crushing boundaries, and what businesses can do to prepare to meet their high expectations.
One of the most disruptive social media agencies who claim it can make anything trend within 26 minutes take to the YMS stage.
Jason Rubenstein, Director, North America at Ghostlamp will explore how innovative marketers are leveraging micro-influencers at scale.
Join Snapchat's Global Head of Consumer Insights, Amy Moussavi, to take a closer look into the influence Gen Z holds, the 'slanguage' they use with friends, the apps and brands they love, how they respond to media, and more.
Young people don't like advertising - but how can advertisers can build relationships outside the big platforms? Max Meran at Opinary will share examples of interactive and creative moments that are participatory and relevant.
Learn how cross-platform storytelling through captivating digital creative can help brands find, keep, and engage with the youth demographic, featuring Six Flags.
As more and more young people are taking action with the goal of making the world they live in a better place, how are this current generation driving brands to get involved and make a change.
Award winning artist, Max Stossel, guides us through a poetic journey on how technology is influencing humanity.
We know a lot about college students as a group, but in this era of people-based marketing, how can we begin to understand them as individuals? Chegg shares the results of its latest segmentation study.
Elina Greenstein, VP of Channel Partnerships at GroundTruth, reveals how location intelligence can make us smarter about college students.
Our industry leaders take the YMS stage to discuss what works and what doesn't when marketing to next generation consumers.
How can you position your brand at college events to attract long lines of new students?
Join TRIBE Founder Jules Lund as he highlights the fastest growing creative solution on the planet… You.
Purna Virji,Sr. Manager, Global Engagement at Microsoft will explore why chatbots are a fantastic tool for increasing audience engagement particularly amongst the younger demographics.
Bobby Gill, CTO at Blue Label Labs will host a panel of creators of some of the most engaging apps for young people today, discussing what makes Gen Z unique and how to better personalize their experiences.
From launching start-ups on the sofa to part-time podcasting, young people today don't just stick to the 9-5 day job. Tina Yip - host of the podcast 5-9 - sits down to talk identity, self expression and work / life balance with a couple of real-life side-hustlers.
Join Guinness World Records for a live Q&A with Canadian siblings and Guinness World Records title holders, Aidan and Keeley Aird, who co-founded STEM Kids Rock.
Asaf Davidov, Director, Ad Sales Research at Hulu, will take a closer look at the digital identity of Gen X vs Gen Z viewers today and uncover consumers’ shifting viewing habits.
Open Mind Strategy examines over 30 million Millennial parents once again challenging norms and charting their own course.
How do you put together an effective creative campaign on a shoestring? Our panel talk through their experiences of standing out and making the most of working with a small budget.
Eliza Maroney, Founder of Lucky Box Club reveals the risks and rewards of being a cannabis startup.