Samantha Surface

Samantha Surface
Experiential Marketing Manager
Reebok

Samantha leads the showroom initiative within Reebok. From building out the physical space to curating different fitness events for the community, and giving input on the strategy for the project moving forward, Samantha has been there from the beginning. Experiential Marketing for Reebok Boston is a new way of engaging with the consumer while recognizing upcoming trends.

Reebok Boston brings the fitness community together by collaborating with top instructors and studios in Boston. We offer a boutique retail experience by showcasing the key products and offering free 2-day shipping to the consumer. We want to truly engage with our client base by providing a true brand experience from several different avenues.

In her spare time, Samantha is an amateur boxer and has now competed in Haymakers for Hope twice. It is a charity boxing event that raises money to "knock out cancer" and gives boxers the opportunity to become a USA Boxing Amateur boxer. Typically boxers only get one chance to fight, but Samantha is part of a small group that has fought twice.