Pamela Marsh Ph.D.
Director, Primary Research & Insights
Omnicom Media Group
As Director of Primary Research, Pam oversees primary and custom research for clients, new business, and Agency thought leadership. She leads her team’s studies from design through analysis, translates findings into compelling stories with insights from which she derives actionable media and marketing recommendations for clients. With a background in Social Science (and a former career as a college professor), Pam designs consumer and B2B research around generational, gender, and ethnic marketing, brand health, and trends/issues surrounding the consumer and media landscapes across a variety of platforms, devices, categories, and brands. Many of these studies have received notable press coverage, and have been presented to numerous audiences across the advertising, marketing and media industries. Pam has more than 20 years’ experience in communication/message strategy and research, consumer and media research (qualitative and quantitative), and communication/media theory. Prior to her work in media agencies, Pam was a college professor of Communication/Media theory and research, international communication, and political communication. Pam earned a Ph.D. in Communication from the University of Buffalo.