Nicky works on creativebrief’s marketing trend briefing, called BITE. BITE keeps brand and agency teams informed and engaged with the best work launching across the world. The format enables readers to gain maximum knowledge and inspiration in short bursts. Her personal goal is to ensure BITE’s audience remain inspired and engaged, by overseeing the live events, one-on-one sessions with brand marketing teams and partnership opportunities. Prior to creativebrief, Nicky spent over six years as a trend researcher and consultant helping brands including LVMH and Tesco unlock the potential of their communications strategy.