Senior Manager for Digital
and Social Media
Melanie Cohn is the Senior Manager, Digital and Social media, for Dunkin’ Brands. There, she oversees Dunkin's digital media strategy including digital planning and buying, social media & creative development, digital partnerships, media data and reporting and influencer/publisher programming.
Dunkin' takes a unique approach to youth marketing, focusing on building valuable tools for our fans where they spend most of their time — messaging, within social platforms and beyond. We love to test, learn and be a first mover on new platform features and launches, such as our success being among the first brands to launch an iMessage 10 Sticker Pack in the Apple sticker store.