Director of Fan Development and Marketing
Marissa Fernandez is a Director of Fan Development and Marketing at the National Football League. In this role, Marissa is responsible for leading the fan growth strategy for two important consumer segments: Youth and U.S. Hispanics. Marissa leads the business planning and execution of league marketing for both segments, including developing effective and holistic marketing campaigns, managing strategic media partnerships (e.g. Fox Deportes, ESPN Deportes, and Nickelodeon, among others), developing grassroots efforts to connect locally, and enabling all 32 NFL teams to strengthen their youth and Hispanic fan bases in their respective markets. Prior to coming to the NFL, Marissa served as a Client Solutions Senior Director at the Latinum Network, consulting with over 20 brands on their multicultural strategies, including the NFL, NBA, ESPN, The Walt Disney Company, Hershey’s, and Univision. Before Latinum, Marissa spent six years in brand management at Procter & Gamble, where she learned the brand building fundamentals working on powerhouse brands like Tide and Gillette. Marissa graduated Magna Cum Laude with a Bachelor of Science from Cornell University. Since college, she has lived in Cincinnati, OH, Boston, MA, Washington, DC, and now resides in Manhattan, NY. In her spare time, she enjoys traveling, tennis, yoga, cooking, and spending time with friends and family. She also volunteers as a Big Sister in the NYC Big Brothers Big Sisters Program.