Lisa Morales-Hellebo

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Lisa Morales-Hellebo
CEO & Founder

Lisa Morales-Hellebo is a seasoned entrepreneur, product strategist, and creative director with a career spanning 20+ years helping start-ups to F500s maximize conversions via multi-channel product strategy, development, and brand extension. In 2014, she founded and launched the New York Fashion Tech Lab with Springboard Enterprises and the Partnership Fund for NYC while serving as Executive Director for the first year. She’s used her learnings from the NYFT Lab as a foundation for building REFASHIOND, her latest company which is pioneering the reinvention of the global fashion & retail industry. Lisa’s previous fashion tech startup, Shopsy, participated in TechStars in 2012 after she was selected as one of the Top 10 Women in DC Tech. She has been featured in numerous publications and media outlets, such as WWD, Refinery 29, Fast Company, Forbes, & Crain’s NY, to name a few.

Lisa is active in the startup community as an alumna of TechStars; while serving on the Board of Puerto Rican accelerator, Parallel18, and mentoring at The Startup Institute and The Founder Institute.