Brand Marketing Manager
As Brand Marketing Manager Lila has driven significant growth of Chegg’s brand recognition through high impact marketing campaigns. Lila spearheads the company’s #CheggMusic101 initiative, which gives high schools and colleges across the country the chance to win on-campus performances and classroom takeovers with their favorite artists, and the winning school also receives the David B. Goldberg $10,000 Music Grant for their school’s music department. Lila has successfully executed five Music 101s including Ed Sheeran, Shawn Mendes, Macklemore & Ryan Lewis, and more. Additionally, Lila leads Chegg Tutors: Master Sessions, where students can enter to win one-on-one tutoring sessions with their favorite leaders across music, food, business, politics and sports. Past Master Sessions have included Dr. Condoleezza Rice, MC Hammer, Mia Hamm, Ashton Kutcher and Mila Kunis. By driving these key campaigns, Lila successfully extends Chegg’s relationship with millions of students to outside of the classroom and even outside of the school year.
Lila graduated from Stanford University with a Bachelor of Arts in International Relations and played for the Stanford Women’s Golf team all four years. Lila still plays competitive golf and competes in some of the largest amateur events in the country. In her spare time, she’s often outside hiking with her rescue dog Dixie or playing golf with her husband.