Lauren Williams

Lauren Williams is TrendWatching’s Trend Analyst based in the New York office. Following six years of working in fashion trend forecasting and presenting lifestyle and color trends from Paris to Shanghai, Lauren switched her attention to focus on consumer behavior trends and global innovations. She is responsible for helping to develop website content
market research conducting trend seminars and working with companies such as Disney and Spotify to understand and apply TrendWatching’s findings. Lauren graduated from the University of Kentucky with a degree in Merchandising and Textiles.