Director of Global Media
Electronic Arts (EA)
Julie Kim is the Director of Global Media at Electronic Arts, overseeing global media strategy and activation. She leads a team that shapes global media strategy for EA’s full suite of console and PC titles, as well as an in-house media activation team responsible for global media buying and thought leadership for social, programmatic, and search.
Electronic Arts strives to be player-first in all aspects of its marketing, powered by data to deliver the right content and experience for the right person, at the right time. We listen to our players to understand how best to serve them, crucial to any advertiser who aspires to resonate with the fragmented youth market.