Senior Manager, Market Research
As the Senior Manager of Market Research for ABC, Katherine “Dell” Perez advises, develops and executes market research to support broad insights, agency partnerships, and sponsorship effectiveness.
Before moving to ABC, Dell worked at Freeform, where she conducted custom research to showcase the value of the network brand across viewing platforms through both primary and syndicated sources. In 2016, she was a presenter at the Freeform Filters Exhibition, and spoke about Millennials in the workplace at the Youth Marketing Strategy conference in the same year. Dell began her career at Viacom as a digital ad sales research analyst. After Viacom, Dell moved to NBCUniversal and became the manager of new media research for Oxygen.
Dell holds a BA in American Studies and Jewish studies from Colby College and a MA in Media Studies from The New School. She currently resides in New York, NY.