Head of Content
Alyssa Jarrett is the Head of Content at Iterable, where she specializes in creating data-driven content to educate B2C growth marketers on how to develop world-class, omni-channel campaigns. Iterable's recently published User Engagement Top 100 Report examines the email and mobile messaging strategies of the leading subscription retailers, including Dollar Shave Club, Le Tote, and Rocksbox. Alyssa holds an M.A. in Mass Communication and Journalism from California State University, Fresno.