Social Media Manager
As the Social Media Manager of Chegg, Jasmine is often referred to as the social media unicorn due to her passion for understanding and leveraging social media tools to grow the business and brand awareness. Jasmine leads planning and execution of effective social media strategies, with her finger on the pulse of student conversations and a keen understanding of effective engagement. Past social campaigns under Jasmine’s guidance have garnered millions of meaningful impressions on key channels including Facebook, Instagram, Snapchat and Twitter. Additionally, Jasmine manages partner relationships where she helps brands drive meaningful social campaigns to Chegg’s large student based audience.
Jasmine graduated from San Jose State University with a Bachelor of Arts in Graphic Design – a skill she uses daily to create original images and assets to go alongside social copy. In her spare time, Jasmine uses her creative talents towards a passion for beauty and makeup, a fun fact is that she used to manage her own YouTube channel for makeup tutorials which received over 7 million views.