Allison O'Keefe Wright

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Alison O'Keefe Wright
Executive Vice President, Managing Director Research & Strategy
Open Mind Strategy

As EVP, Managing Director, Research & Strategy at OMS, Allison consults major brands on targeting, content/product development and communications strategy. She’s spearheaded countless research endeavors focused on cultivating actionable insight into millennial and Gen Z consumers for brands like iHeart, ESPN and Facebook. Allison previously ran research and planning divisions at EMI and MTV. Allison has a unique ability to humanize data, and believes a sense of humor is often the key ingredient to draw truth from consumers and inspire clients.