Chief Content Officer
As Chief Content Officer, MaryLeigh oversees Ypulse's daily newsletter, online content, trend reports, and social media voices, acting as a culture and youth insights expert. Her role also involves shaping Ypulse’s syndicated offerings, and consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings.
MaryLeigh has worked with a range of brands, including Facebook, Hampton, Bravo, HBO, Target, Best Buy, and Gap, and has been quoted as an industry expert by such brands and publications as Sephora, Microsoft XBox, NPR Marketplace, and The New York Times. She has appeared as a Millennial insights authority on Bloomberg News and Fortune, and been a speaker at many off-sites and conferences, including CMJ, ProMaxBDA, Applied Brilliance, and the World Retail Congress. MaryLeigh's interest in youth culture originated from her love of YA literature and pop culture anthropology, and she is excited to be continuing her passion for decoding and demystifying Millennials and teens at Ypulse.